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Beware the Siren Call of Becoming a "Change Agent" - They're Usually Killed in the Line of Duty

Related to the difficulties of delivering on time and on budget are other promises that should never be taken at face value:

"We want you to be a change agent and shake things up."

Bosses and boards often espouse change as a desirable goal but less often embrace its implications — e.g., firing old hands, closing or selling historically-core assets, or challenging organizational assumptions. Officials generally like things stirred but not shaken (unlike James Bond's martini). So if you are told that you've been hired or assigned to shake things up in the interests of change, don't believe it — even if it's clear that a turnaround is necessary.

This promise tastes dust the minute controversy surfaces. Controversy is embarrassing, time-consuming, and takes eyes off the situation needing change and onto the personality of the change agent.

From: "Promises You Should Never Believe (or Make) - Rosabeth Moss Kanter - HarvardBusiness.org."

Before you try to 'shake things up,' always consider, deeply, realistically, your motivations for doing so.

Maybe the only change agents who actually change things leave organizations where they've found 'stirring' ineffective and start their own gig?

Open to commentology...

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Comments (2)

Nov 05, 2009
Andre Blackman said...
This post couldn't have come at a better time for me, Jen. As i think more about what it actually means to implement change across the public health space and bring about "innovation", I have to be careful not to try to change too much and get burned out. Also have to look at small changes that will bring about larger eye opening opportunities.

In reference to a comment I made about wanting to "do so many things" a good friend of mine said that in this business of social change/impact, a good mark of character is knowing when to say no to things that aren't part of the central mission.

All that to say...that last sentence is pretty interesting :)

Nov 05, 2009
Drew Weilage said...
Yes. Yes. Yes.

But I think it's largely a personality thing: some feel more comfortable stirring change in an org, others outside of it. Reality is that we need both. Those on the outside can push harder than those on the inside. The value of a changer inside an org can't be ignored, those on the outside can stir, stir, stir but if there isn't any action inside, what has been accomplished? That's not to say that all change has to happen inside an org (it shouldn't!), but often change comes easier in established structures rather than the creation of new.

Anyway, keep stirring.

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