Jen's Posterous

Health Management Rx

Eat Ur Own Dog Food

(download)

If you don't use your own app on a regular basis, who the heck are you building for?

Try something new today. Something small. How long has it been since you did a somersault? Touched your toes?Walked barefoot in fresh early- summer grass?

Move. Today. Your body will thank you. So will I.

Feast!

Thanks to the DotCloud and Padmapper boyz for joining Team Contagion, plus the founder of Subtle Influence and Limedaring.com, for this awesome summer repast.

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Good food, good fun, good friends and founder talk. So grateful to be exactly where I am, doing exactly what I'm doing. I'll feed you guys anytime ;).

Must Read: How Information Spreads in Online Social Networks (Social Contagion)

The online users are connected to each other via links of trust and utilize the features of the OSN to interact and communicate in an easy socio-technical way. Hence these virtual networks of social relationships have a high potential for influential decision-making and the word of mouth spread of information, but also for spreading fads, rumors, and erroneous information. The power of these new forms of social networks is also recognized by service providers, marketers and vendors of consumer goods. They would all like to (mis)use these existing communication channels to spread product placements, advertising and promotions directly to the connected users. However, just like the old economy businesses, not all attempted marketing initiatives are successful. Most of them fail or do not reach the desired audience.
via papers.ssrn.com

SSRN-Spontaneous Diffusion of Information in Online Social Networks by Chris Russ.

Read it here: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1620808