Surprise - Health is Social; Relationships Beat Out IT...

Researchers examined the records of 568 patients at 24 New Jersey primary-care practices participating in a study on improving colorectal cancer screening and concluded that the “relationship-centered aspects” of the medical home model “are more highly correlated with preventive service delivery” than were “information technology capabilities.” Of the practices in the study, 46% used electronic health records, though it's unknown what functions were used and how long the systems were in place.

@fackeldeyfinds you remain visionary with 'hotealthcare' circa 2007.

Health: Yup, it's a Social Thing. Especially if You've Got a Chronic Condition...

“People have good and bad days, and they don’t know a good day’s going to come Wednesday at 5 o’clock when a live support group is meeting,” Ms. Connell said. “The Internet is a great outlet for people to be honest.”

Not surprisingly, according to Pew, Internet users with chronic illnesses are more likely than healthy people to use the Web to look for information on specific diseases, drugs, health insurance, alternative or experimental treatments and depression, anxiety or stress.

But for them, the social aspects of the Web take on heightened importance. Particularly if they are homebound, they also look to the Web for their social lives, discussing topics unrelated to their illnesses. Some schedule times to eat dinner or watch a movie while chatting online.

From: "Online Social Networks Bridge Gaps for Chronically Ill - NYTimes.com."

Anal, Analytical, and...A Bit Brilliant

To get to know her staff and their jobs, Dana is holding a "task auction." Everyone lists and ranks their duties; 10 being "I would do this even if you didn't pay me," and 1 being "You can't pay me enough." The exercise will not only allow her to see who does what, but also find ways to share responsibilities and change things up. Dana is also taking a note from Execution: The Discipline of Getting Things Done by Larry Bossidy and balancing her time spent on resources, strategy, and personnel. She now color-codes her Outlook calendar by each category for even time distribution.

After your startup goes beyond a few founders, think this makes a lot of sense to do QUARTERLY.

Personalized Medicine Wins with Passing of HR 3590?

H.R. 3590 — as passed in the House on March 21 by a 219-to-212 vote and which cleared the Senate in December — will include a section creating an independent Patient-Centered Outcomes Research Institute. The non-profit institute will be charged with conducting research that informs the public and healthcare providers about the comparative risks and benefits of marketed drugs, devices, and medical products.

Specifically, with regard to personalized medicine, the institute's research will also look at the utility and effectiveness of medical products and services in "various subpopulations" differentiated by race, ethnicity, sex, age, co-morbidities, as well as genetic and molecular subtypes.

"For personalized medicine, this vote is historic," Amy Miller, public policy director at the Personalized Medicine Coalition, told GenomeWeb Daily News sister publication Pharmacogenomics Reporter this week. "It represents the first time that the principles of personalized medicine have been passed by both houses of Congress."

From: "Personalized Medicine Looks to Take Step Forward with US Healthcare Reform Plan | GenomeWeb Daily News | DxPGx | GenomeWeb."

Gene geeks and #quantifiedself folks, pay attention to news about the Patient Centered Outcomes Research Institute (as in set up a Google alert pronto)...

5 Minute Airport Marcomm Strategy Hack for #startuplife

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How to hack a magazine marcomm target list with your iPhone and 5 mins at an airport bookshop.... Step 1: Ignore the candy. Step 2: Put that sugarfree Red Bull back! Step 3: Pull out your iPhone. Step 4: Walk to magazine section. Step 5: Set iPhone to camera. Step 6: Take photos of magazine covers you want to cover your biz. *Consider going for regional or specialty pubs in your sector, like Yoga Health for #getupandmove, or a pub that may run a special use campaign, like The Knot bridesmaids' strapless dress bicep buff up #getupandmove. Step 7: Download this camera roll. Step 8: Research and email JUST ONE of these pubs a day. In a month, if you provide a short, simple concept pitch telling why Rachel Ray's readers should do 10 "counter kicks" every night before dinner, you should hit all the pubs you target within a month. Consider calendaring one/day on your Google calendar and adding any successes or requests for team resources to scrum or all hands meetings. Happy hunting!

Cartwheel #getupandmove for @mdbraber

Hoi Maarten-

Thought of you and the Nexthealth crew today running along the river in Austin, Texas.

#getupandmove works because, as @edbennett told me today outside the Hilton hotel at #sxsw, when you do a challenge, you wind up thinking about the friend or family member who sent it to you. 

That means you're not just moving for yourself, you're moving for someone else too.

Maarten - this one's for you!

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